Tourism is an important part of the Dubai government’s strategy to maintain the flow of foreign cash into the emirate. Dubai’s lure for tourists is based mainly on shopping, but also on its possession of other ancient and modern attractions. As of 2007, Dubai was the 8th most visited city of the world. Dubai is expected to accommodate over 15 million tourists by 2015. Dubai is the most populous emirate of the seven emirates of United Arab Emirates. It is distinct from other members of the UAE in that a large part of the emirate’s revenues are from tourism.
Dubai has been called the “shopping capital of the Middle East”. Dubai alone has more than 70 shopping malls, including the world’s 7th largest shopping mall, Dubai Mall. The city draws large numbers of shopping tourists from countries within the region and from as far as Eastern Europe, Africa and the Indian Subcontinent. While boutiques, some electronics shops, department stores and supermarkets operate on a fixed-price basis, most other outlets consider friendly negotiation a way of life.
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